I tried to turn the gauge back on through the Beckhoff interface by writing '01 02' to the binary field of the FB44:01 parameter but kept getting a response code corresponding to 'Emission ON / OFF failed (unspecified reason)' in FB44:03. Gerardo power cycled it and it came back on.
Let's call these hot filament ion gauges or Bayard Alpert gauges rather than "hot cathode". thx